BS Reporter, Viveat Susan Pinto

Stories by BS Reporter, Viveat Susan Pinto

Coca-Cola bets on desi fizz

Coca-Cola bets on desi fizz

Rediff.com   9 Jun 2017

To take Rimzim across the country

Food firms see appetite for health, nutrition products

Food firms see appetite for health, nutrition products

Rediff.com   9 Jun 2017

Iron-rich noodles and vitamin-rich beverages are some products launched by segment majors

Netflix vs Amazon Video turf wars heat up

Netflix vs Amazon Video turf wars heat up

Rediff.com   30 May 2017

Netflix plans local studio in India push. Move comes as rival Amazon Prime Video lines up as many as 18 original shows for India.

How SpiceJet managed to turn around from the brink

How SpiceJet managed to turn around from the brink

Rediff.com   29 May 2017

SpiceJet, on the verge of a shutdown two years ago, is now looking at joining a burgeoning global league of low-cost long-haul airlines by providing a Rs 30,000 to-and-fro fare to western European destinations. Chairman and managing director Ajay Singh elaborates.

What drives brands to up the ante on ads?

What drives brands to up the ante on ads?

Rediff.com   22 May 2017

Is it a last ditch attempt to reassure consumers, or a way to gain the upper hand at the negotiating table, or is it just a way of exhausting the treasure chest before the lights go out

At Godrej House, it's time for Succession 2.0

At Godrej House, it's time for Succession 2.0

Rediff.com   18 May 2017

Burjis Godrej, 25, son of Nadir Godrej will join Godrej Agrovet in July

Move over Maggi, Nestle will sell pet food. Woof!

Move over Maggi, Nestle will sell pet food. Woof!

Rediff.com   18 May 2017

Can Nestle go beyond Maggi? While recovery in the March quarter has been led by the popular noodle brand, the company hopes for a different revenue mix in five years.

Meet Christina Ruggiero, first woman CEO of Coke India's bottling co

Meet Christina Ruggiero, first woman CEO of Coke India's bottling co

Rediff.com   18 May 2017

The American, who moved from US Navy to the corporate world, is considered best suited for this role because of her understanding of both production and distribution. Arnab Dutta & Viveat Susan Pinto report.

48,000 ransomware attacks detected in India

48,000 ransomware attacks detected in India

Rediff.com   17 May 2017

The attack is not focused towards any particular industry but it is widely spread across industries

Girl ad power: The new Ms India

Girl ad power: The new Ms India

Rediff.com   9 May 2017

A confident, assertive single woman is finding her way into popular advertising narratives.

Why Hindustan Unilever may cut jobs

Why Hindustan Unilever may cut jobs

Rediff.com   28 Apr 2017

The company plans to overhaul business and rationalise costs in a bid to reach parent Unilever's new profit targets, reports Viveat Susan Pinto.

Samsung seeks to douse Note 7 fire with S8

Samsung seeks to douse Note 7 fire with S8

Rediff.com   20 Apr 2017

Samsung has priced the S8 competitively at Rs 57,900, while the S8+ is available for Rs 64,900.

'Southwest monsoon will most likely be normal this year'

'Southwest monsoon will most likely be normal this year'

Rediff.com   19 Apr 2017

IMD director general K J Ramesh said the Met wasn't being conservative and weather patterns indicated that there was a possibility of rainfall being very near to the 50-year LPA of 89 cm.

A third of Sensex companies may report drop in Q4 profits

A third of Sensex companies may report drop in Q4 profits

Rediff.com   12 Apr 2017

The broader market performance, however, is expected to be better by virtue of good performance of state-owned banks on a low base.

IIT entrepreneurs have built 12 Unicorns, fourth-most globally

IIT entrepreneurs have built 12 Unicorns, fourth-most globally

Rediff.com   7 Apr 2017

A 2014 study had ranked IITs as fourth among the top 50 universities globally, whose graduates were entrepreneurial.

Exit interview: What's next for Mudra CEO Madhukar Kamath?

Exit interview: What's next for Mudra CEO Madhukar Kamath?

Rediff.com   7 Apr 2017

'Degrees get you into the room, it is the attitude that counts,' says adman Madhukar Kamath.

Flipkart to hire 1,200 this year

Flipkart to hire 1,200 this year

Rediff.com   28 Mar 2017

Loss of investor confidence in Flipkart last year sparked off a chain reaction in startup sector

Harindra Singh takes full control of Percept group

Harindra Singh takes full control of Percept group

Rediff.com   22 Mar 2017

Shailendra Singh to continue as passive shareholder in Percept

Why scorching summer is good news for some

Why scorching summer is good news for some

Rediff.com   21 Mar 2017

Makers of air conditioners, beverage and ice-cream are hopeful of a boost in sales

Why 2017 will be critical for the advertising industry

Why 2017 will be critical for the advertising industry

Rediff.com   17 Mar 2017

Viveat Susan Pinto & Niraj Bhatt in conversation with Nirvik Singh, chairman and CEO, Grey Group.